What the work covers

Find out what is actually wrong

A redesign starts with an audit, not a mockup. Structure, content, responsive behaviour, performance, accessibility and technical SEO are examined before anything is redrawn.

Keep what is working

Existing pages that earn traffic or conversions are identified and preserved. A redesign that silently drops URLs also drops the rankings attached to them.

Rebuild the structure, then the surface

Most sites that feel dated are not ugly — they are organised around the business's internal shape instead of the visitor's task. That gets fixed first.

Plan the migration

Redirects, canonical URLs, metadata and structured data are mapped and checked to reduce migration risks. Search positions are not guaranteed.

What you receive

A written audit of the current site with prioritised findings
A rebuilt, responsive site on a maintainable stack
A redirect map from old URLs to new ones
Accessibility and performance verified before launch
A documented record of what changed and why

A good fit when

The site works but no longer represents the business or converts
It breaks or feels awkward on phones
It is slow, hard to update, or nobody remembers how it was built
You are changing positioning and the site has to follow

Probably not a fit when

Only the colours and the logo need changing — that is a brand refresh, not a redesign
The underlying business decision about what the site is for has not been made yet