Order first, layout second
I review your material to decide what leads and what groups together. We agree any cuts before composition: your business facts stay yours to approve.
Commercial material
Digital service sheet
Two pages that explain your service, composed from the content you already have, plus a square version to send on its own.
What the work covers
One visual language
A consistent type system across the two-page PDF and the square adaptation. The square carries the core message; the A4 document may need zoom on a phone.
Your content, not invented content
I work with your copy, brand and authorised images. If imagery is not available, we agree a typographic treatment rather than inventing a product or its details.
One consolidated revision round
Gather your changes into a single list. Clipped text or an error introduced during production is corrected separately, without using up that round.
Two pages. One square adaptation.
- A two-page A4 PDF for digital use, in one language
- One 1080 × 1080 PNG with the core message, recomposed for the square
- Layout of up to 700 approved words and six authorised images you provide
- One agreed visual direction and one consolidated revision round
A good fit when
- You explain a service in long messages or a disorganised document
- You have the information and need a clear composition
- You need a short piece to send when someone asks what you do
Outside this scope
- Print-ready artwork, bleed or colour preflight
- A new brand identity, full copywriting or research
- Translation, multiple audiences or additional versions: scoped separately
- An editable file is not included by default. It is scoped separately, only after access, assets and re-export have been verified on your side
PENUMBRA / an editorial study
A four-page study of a fictional product, showing hierarchy, typography and image composition. The service sheet includes two pages and a square adaptation. Its layout is adapted to your service and copy; this image-led study is a reference, not a fixed template.
Self-initiated fictional concept, with AI-generated imagery. Not client work or a real product. No product specifications or commercial results are claimed.
View the full study (opens in a new tab)From your material to the final piece
01 / Inquiry
Tell me which service you want to explain and who you would send it to.
02 / Material and scope
We review copy, brand and images, and agree scope, cost and timing before work begins.
03 / Composition and delivery
You review the complete sheet. We apply your change list, check the files and deliver the PDF and PNG.
Tell me which service you want to explain.
Whatever copy you already have, plus who you would send it to, is enough to start. I review whether this scope fits before proposing a next step.