A brand's universe is built with people
ORSAI is an audiovisual production company in Miami. Its work with BOXR and the athletes who train there is not about a gym: it is about what it feels like to be inside, before you ever walk in. That is what the videos had to carry.
Tomás took part in the production, filming and editing of ads, reels and event coverage, and in their distribution through Meta Ads. Post-production ran in DaVinci Resolve: edit, colour grading, transitions, typography and sound effects.
This is how BOXR's community lives
Boxing, mobility and community. Four productions tell the BOXR experience from inside — paired boxing, group mobility, a boxing session, strength and shared moments — each between eighteen and thirty-six seconds, with the rhythm and closeness of the actual encounter.
Short pieces are not a constraint here; they are the format the audience already lives in. The edit concentrates one session's intensity into a piece someone watches with the sound on.
From the detail to the action
The photography session with Warcorey, in Norse Fitness apparel, works on two scales. A back shot makes the print legible: white on black, the VICTORY lettering and the crossed axes. An open shot shows the same garment during training — the folds, the drape, the layers over compression sleeves.
Same garment, same setting, consistent light: the product belongs to the scene rather than being placed in front of it. The credited series was published in collaboration by Warcorey and ORSAI.
What the work proves
ORSAI is the studio's evidence in moving image: producing, filming and editing for a real client, with distribution as part of the job rather than an afterthought.
For JAC Studio it means a website is not where the work stops. The same team that builds the site can produce the video and the campaign that bring people to it.
