Film · Community
BOXR Run Club
The city. The rhythm. The people.
The experience of running together, told from within the community.
- Client
- BOXR Run Club
- Location
- Miami
- Format
- Vertical video · 34 s
- Scope
- Production, filming and editing
The challenge
How do you show what it feels like to run together?
Where it started
Beyond training, a club is built on people and shared moments. The film follows the gathering and the group’s energy through the streets of Miami.
The idea
Production, filming and editing of a 34-second vertical video. The edit connects gestures, movement and the city to show the club experience.
How we solved it
Decisions you can see.
Every design choice answers a need of the business and of the people using it.
Told from the inside
The camera runs with the club: the footage comes from within the group, not from the sidewalk.
The city as a stage
Miami streets, movement and gestures alternate so the piece has a rhythm of its own.
Short and vertical
A film made for social media that captures the run from start to finish in thirty-four seconds.
In motion
Press play.
Production, rhythm and point of view. Videos load only when you play them.
The pieces
The work, up close.
Select an image to see it larger.
What we did
The full scope.
- Production planning
- Filming in Miami
- 34-second vertical video
The outcome
A vertical piece that carries the energy of the club and the city.
Audiovisual work by JAC Studio for BOXR Run Club, Miami.
Need something like this?Video and motionFraming, rhythm and editing tell the story, too.See the serviceLet’s talk
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