Concept project · Product web experience
Sauro Energy
A brand explored through motion.
A product experience connecting visual identity, an interactive can and three flavors with distinct personalities.
- Project
- Sauro Energy
- Type
- Independent concept · Fictional product
- Experience
- Interactive product · Three flavors
- Status
- Published web demonstration
The challenge
How can the character of packaging become an experience people can explore?
Where it started
Sauro explores how to present a fictional drink through its identity and packaging. The piece demonstrates a digital brand experience, not a store or the commercial launch of a real product.
The idea
The can sits at the center of the experience. The selector switches between Citric Burst, Berry Nexus and Peach Eclipse, updating the product, colors and content. Visitors can rotate the can, pause motion or choose a lightweight view.
How we solved it
Decisions you can see.
Every design choice answers a need of the business and of the people using it.
The product takes the lead
The can, typography and lighting shape the presentation. The packaging follows the journey rather than remaining an isolated image.
Each flavor changes the experience
Citric Burst, Berry Nexus and Peach Eclipse have their own colors, content and presentation. The selector moves between all three variants.
Motion with controls
The product can be rotated by dragging or using the keyboard. A lightweight view and motion pause offer other ways to explore the piece.
The pieces
The work, up close.
Select an image to see it larger.
What we did
The full scope.
- Visual design of the web experience
- Interactive product presentation
- Flavor selector and color transitions
- Scroll-driven animation
- Motion controls and lightweight view
The outcome
A published concept website for exploring the brand and its three flavors. No product sales or commercial results are claimed.
A concept project by JAC Studio. Fictional brand and product, not available for sale.
Need something like this?Web and e-commerceYour business has something to say. Your website should make it easy to understand.See the serviceLet’s talk
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