The problem this tests
Law firm websites are usually a wall of credentials: partners, years, a list of areas in alphabetical order, and a contact page. The visitor with an actual matter has to translate their problem into the firm's vocabulary before anyone will talk to them.
SUNG was built to test the reverse: present the firm as the set of decisions a client is about to make, and make choosing a practice area the same gesture as starting the conversation.
The shelf
The hero is a shelf of six practice areas, each a numbered spine with a one-line statement of what it handles. Choosing one does not open a brochure page — it takes the visitor to the inquiry with the matter already set, so the first click is also the first useful piece of information the firm receives.
On small screens the shelf compresses without losing the gesture; in English, the same shelf carries the same preselection, because the practice keys are shared and only the wording is translated.
Content the firm owns
Behind the public site is an editorial panel: team profiles, practice areas, insights, inquiries and files, edited by the firm rather than by a developer. The general content is written on official Argentine sources, and nothing unverified — clients, awards, addresses — is published by default.
The panel is deliberately conservative: authenticated sessions, restrained permissions and published pages that revalidate on a schedule, so the site stays fast for visitors while the firm keeps control of what it says.
What the build proves
SUNG is bilingual on a shared database with an authenticated back office and a public surface that renders statically — the shape a professional firm needs: authoritative, quick, and owned.
It shows the studio turning positioning into interaction, and building the editorial operation that lets a firm keep that positioning current without help.
